Facebook Pixel, the secret weapon of any marketer

If you are here you probably know why Facebook Ads are beneficial for your business (insert link of past blog), now, that was just the tip of the iceberg of the Online Marketing world. Today we want to talk about Facebook Pixel and why you should use it for your business.

Facebook defines its own Pixel as an analytic tool to measure the effectiveness of your advertising by understanding the actions people take on your website.

This is a JavaScript code that helps you to track the activity of your visitors on your website by loading a small library of functions which you can use when a visitor takes an action (called an event) that you want to track (called a conversion).

You can find these tracked conversions in the Facebook Ads Manager and in the dashboard of Facebook Analytics. There you will be able to measure the performance of your ads to make adjustments and see how effective they are being for your goals as a brand.

That was a simple explanation but how does Facebook Pixel work? Let’s put up a scenario where someone clicks on your ad and visit your website to purchase something from you.  When you are done, Facebook Pixel will report that action you just made and it will be saved in your ads manager so you can later use this information to reach this person again but through a more custom and personalized audience.

It’s like a way to have a registry of the actions taken on your website -this is not limited to only purchases, you can track visited tabs, viewed products, abandoned carts, etc.- so you can know better the behavior of your clients and potential clients to adapt your message to their needs and have a better conversion.

How can Facebook Pixel help your business? There are some factors you have to keep in mind when using this tool so you can get the best of it:

Measurability: the Facebook Pixel is a free code able to give you a deep insight about your marketing strategy. Where are you going, what is it working, what is not; these are few -and very important- questions that can be answered by using this powerful tool. This is definitely the best and most accurate way to calculate your conversion rate and not only based on sallow statistics like clicks or likes.

Optimized ads: once your pixel tracks and collect enough amount of customer data, it will start to create customized audiences and tailor your content and ads for them. So basically, the people who are most likely to take an action and be part of the conversion rate, are the ones who will see personalized content that boost their purchase decision and increase the engagement with the brand. We can say this is a great advantage for businesses because this is a guarantee of well-invested money.

Remarketing: you can do bounce campaigns to remind past customers -and potential ones-  that your products are still available for them. This will help you to get more sales and to generate awareness in your audience.

Lookalike audiences: we know this is a very competitive world and sometimes it might be scary but the best thing you can do is study your competition and take advantage of the strategies that are working for them.

Once your Facebook Pixel has a registry of at least 100 conversions, you will be able to create “lookalike” audiences and launch ads for them, an easier way to do business!

Using Facebook ads + Facebook pixel will only have as a consequence a huge sense of success! The proper use of these tools is the best weapon to have an optimal presence on social media. Are you ready to start to make your business grow?

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